By Kanji Usui
We conducted a test launch of "hope-links," which we've been developing for quite some time, but as expected, the response has been somewhat underwhelming.
That's only natural. When you live an ordinary life in Japan, you rarely come into contact with or hear about Myanmar. This was something we had anticipated.
So, rather than focusing on "some person from Myanmar," what if we approached it like this?
"Hey, my acquaintance ○○ is having a bit of trouble. Could you send some work their way? They've got solid technical skills and will deliver quality work all the way through."
"Really? You've helped me out before, and if they're someone you know, they must be reliable. Actually, I've been meaning to work on digital transformation within our company—maybe I should ask them?"
Ultimately, the strength of a relationship is directly proportional to how much empathy people feel. It's obvious that your friend A will earn more trust and be an easier person to ask for work than some person X from a distant country.
The key to success lies in building strong relationships.
So, for now, I'm going to make 100 friends!